Maxxis International is committed to delivering high performance tyres to the world. Our products are unequalled in quality and performance. With over fifty years of manufacturing experience and the ingenuity of our people, we have created new technologies to develop our diversified tyre products. Our products are thoroughly tested in our own facilities and at the world's leading tyre test centres. In addition, our engineers test our tyres with our national and world-class champions. We utilise the most advanced manufacturing equipment and engineering facilities in the industry. Only after extensive professional evaluation does a product go into production.

Maxxis International

Maxxis International have provided high-quality tyre products for cars and light trucks, bicycles, motorcycles, ATVs, trailers, karts, industrial and lawn & garden care.

With distribution in approximately 180 countries, operations in Asia, Europe and North America, and 30,000+ employees. Maxxis is one of the largest and most respected tyre companies in the world.

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Maxxis in the UK

The development of Maxxis International UK plc dates back to 1963 when Bickers was founded. A hugely successful company still active today and one of the leading lights of the motorcycle industry.

In 1998 there was a management buyout at Bickers, whilst more recently in 2005, in a joint venture with Maxxis, Maxxis International UK plc was established to look after sales of tyres in the UK and Ireland. 

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How we began

Like most great companies, Maxxis started small. Founded in 1967, Maxxis International began as a manufacturer of bicycle tyres in Taiwan. Growing steadily, Maxxis eventually became the largest manufacturer of bicycle tyres in the world – as it is today.

No matter how large we become, the people at Maxxis always remember that creating and retaining lifelong customers is our primary purpose.

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Who we are today


To become a highly respected, world-class tyre company, with a strong global identity and a loyal customer base.


To create and retain lifelong customers by providing the best products and the finest service.

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Maxxis at a glance

  • Founded in Taiwan in 1967, 30,000+ employees worldwide
  • Operations in Taiwan, China, Thailand, Vietnam, the United States, Canada, Great Britain, Germany, Holland, Japan and Dubai
  • Worldwide revenue of over $4 billion U.S. dollars
  • Product distribution in approximately 170 countries
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The Maxxis Brand

The Maxxis brand is both a vital asset and a source of pride for our 30,000+ employees. Because customers are the best possible ambassadors for our brand, we're committed to providing the fine products and excellent service they demand.

And as technology evolves, new avenues open to spread the word about Maxxis. We stay in step with the times, using the most advanced marketing strategies in our efforts to recruit new Maxxis customers.

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Where we are heading

Technology is integral to producing outstanding tyres and Maxxis continues to meet expectations with ongoing expansion of its research and development operations.

Large enough to accommodate hundreds of chemists and engineers, Maxxis' facilities use state-of-the-art equipment to advance tyres and compound design.

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Green Policy

Our planet is our home, the only place that offers us our basics survival provisions, so it is our responsibility to make sure it remains in the best possible condition for many years and generations to come.

Maxxis is committed to helping preserve the environment. This has led to the creation of new technologies to produce ‘Maxxis Green’ tyres. This new technology, developed in the company’s Research & Development departments, looked at both tread design and materials used.

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Original Equipment

Original equipment supply is at the heart of Maxxis corporate strategy. Central to the marketing philosophy behind the Maxxis brand is a policy of developing close working relationships with original equipment manufacturers.

In a totally integrated approach Maxxis has established top quality Research and Development centres in Asia, Unites States and Europe, which strive to continually improve product quality. 

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Maxxis is at the forefront of the tyre industry and is proud to be a member of most of the tyre industry’s influential bodies.

Through these bodies Maxxis seeks to address any technical and legal issues, improve communication, raise professionalism and increase business efficiency within the industry.


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Awards and Honours

Maxxis' high standards for quality, efficiency and innovation have been acknowledged with numerous honours and awards. Accolades include:

  • Shanghai GM Best Supplier Award
  • Shanghai GM Excellent Supplier Award
  • Shanghai GM Gold Key Award
  • Ford Motor Company World Excellence Award
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